Menstrual empowerment is about HEALTH, both physical and mental, not hygiene.

Menstruation has long-been seen as dirty and shameful in many cultures around the world. The use of the phrase ‘menstrual hygiene’ reinforces this idea, suggesting periods are naturally unhygienic and therefore require ‘solutions’ to be sanitised. This is not the case...

Firstly, there is nothing dirty about periods. The blood you menstruate is just as “clean” as the blood that comes from every other part of the body and it’s harmless (as long as you don’t have any bloodborne diseases).

Secondly, our menstrual cycle contributes to our every day physical and mental health. Therefore, reducing it to an issue of ‘hygiene management,’ ignores the pivotal role menstruation plays in our overall wellness. 

It is critical we overcome this false narrative and language plays a huge role in this.

Today, the Luüna team shares ways to have an empowered period. 

 1. Learn your body and your cycle

    Understanding your cycle and why things happen allows you to proactively make lifestyle changes that will benefit your cycle symptoms.”

    For most women, their periods occupy almost 10 cumulative years of their life. For something so prominent, women tend to have very little understanding of it. Understanding our menstrual health is critical to everyday physical and mental wellness. It empowers you to be reassured by what is normal and ask for advice during negative period symptoms.

    Zara Chan

    Specialist in Obstetrics & Gynaecology at OT&P Healthcare

    Friend of Luüna 

    2.Learn the truth about your period care 

    Over 90% of people we asked in Hong Kong couldn't name the ingredients of their period care. Before LUÜNA, I was one of them."


    Before my research into menstrual stigma back in 2016, I had been conditioned never to think much about my period and just hope every month that it passed as quickly as possible. I even blamed my body for negative symptoms like yeast infections and odours, not knowing that these were all caused by synthetic materials in conventional period care. Switching to healthier, more comfortable and eco-friendly period care changed my relationship with my body which has truly changed my life.

    Olivia Cotes-James

    Luüna Naturals Founder

    3. Find what works the best for your body

    Switching to a period cup changed my perspective on my period, finding what works best with my body and my habits makes me feel more in control.”  

    I’ve experimented with almost every period care products (except period panties). Now that I’ve found my best solution, I feel the most at ease and I can go on with my daily routine without worries. When there are different options out there, there’s no harm in trying and see what fits. To feel empowered is to take better control, and one of the ways to gain more control of your period is to find the right product that suits your needs and your body. You’d try different styles and sizes for your clothes, why not for your period care? 

    Jennifer Tang 

    Luüna Team

    4. Be gentle with yourself

    For me, an empowered period means leaning into whatever you are feeling & allowing yourself to feel that way”

    I experience intense changes in my mood. I also experience a lot of anxiety before and during my period with ocular migraines. Education is the key to overcoming this. With education comes understanding & softness. Learning about your cycle, and the changes it brings, is totally empowering. My advice for people who associate their period with sadness & anxiety is to be gentle with yourself. Cancel big appointments or work from home if you can, spend time with friends who you feel truly relaxed around & eat what makes you feel good.

    Millie Hunter

    Luüna Team

    5. Learn about Period Poverty, contribute and show your support  

    I was shocked to learn that 16% of girls in Hong Kong missed a day of school or work because they couldn’t afford period care”

    Before joining Luüna, I’d never heard the term ‘Period Poverty’. Periods aren’t something we typically talk about in casual conversation, let alone the potential consequences of those who don’t have access to the products needed to manage them.

    I’ve learnt that Period Poverty is a global issue and refers to people with periods who don’t have access to safe, hygienic period care or can’t afford it at all. As the most world’s most expensive place to live, period care in Hong Kong can quickly be considered a ‘burden’ for families of low income. The simple, biological fact of menstruation shouldn’t be a barrier for girls and women to be safe, healthy, and have access to paid work and education. I am proud that Luüna naturals is working hard to tackle Period Poverty with donations of period care to vulnerable communities in Asia.

    Becks Bradley

    Luüna Team 

    6. Help end menstrual stigma by talking about it openly

    Period should never be a taboo. Taboos are no longer taboos if we start to openly discuss and talk about it, so start talking now.”

    I used to be very embarrassed talking about periods because I got mine when I was 10 years old and thought that I wasn’t ‘normal’. As I got older and started talking more openly and hearing other’s personal period stories, I realized that everyone experiences it so differently, and there’s no “normal”. Starting a conversation about periods makes me understand that it’s the power of community and the support within that empowers people to speak openly, and not feel ashamed. Nowadays whenever I meet someone new, I always ask something related to periods, I automatically feel a lot closer to that person once we’ve discussed something so sensitive but natural, and hopefully inspire others to break this taboo! 

    Natasha Lee

    Luüna Team